Russian experts from the Anti-Monopoly Committee of Russia (no surprise here) did not see this billboard as racist, and gave their go-ahead to the campaign. The slogan is, “I am looking for a white friend”.
The experts agreed this was not a dark-skinned woman from India or South East Asia, but an overtanned Slavic lady, actively looking for a lav bowl. One of the experts was a professor from the Immanuel Kant University. I wonder what the great philosopher of the 18th century would say himself, given that he was the first to foresee the union of enlightened European nations.
I am looking for lav. Only whites may apply.
I do not ask you if you think this is a racist poster, because it is obviously based on a vulgar racist joke.
Sometimes the depth of advertising humour leaves me speechless, and a bit sad that this is happening in a country that was once at the forefront of European culture.