Cheesy Books or Bookish Cheese?

I don’t know if the cheese shop decided its customers might develop an appetite for books to read while chewing on smelly cheese or the library thought if it was selling cheese, its clients might want to revisit their policies of not returning books they borrowed, but here it is, France, a village in the mountains, Fromagerie + Bibliotheque = A practical lesson in brand extension.

Anyway, it is a novel way to push two cultures. The culture of consuming cheese and its distant relative, the culture of reading books. Bravo!